GANGNAM STYLE- An Important Cultural Study

Only in the 21st century could we have the joy and pleasure of such visceral and entertaining theatrics as Psy – Korean rap superstar. We are now in the age of pure stimulation and instant gratification, which explains the extreme popularity of Psy’s newest single, Gangnam Style. The song and video are mockeries of the Gangnam district of Seoul, South Korea (comparable to the glitz and glam of Las Vegas). However, being the self-centered, fat, morons we are in the western world, we don’t get the parody of the song. We then do what we do best; we make fun of the things we don’t understand. The parody is parodied – most recently by Saturday Night Live. I’m not angry at America for popularizing this video, or even making fun of it. It beckons to be the brunt of our jokes. It is irresistibly outrageous.

It is tough to pinpoint what makes this video/song the best piece of pop culture in the last few months as there are just far too many amazing things happening all at once. Normally if a fully-grown adult man yells at a fine lady’s ass that would unquestionably be the greatest moment in music video history. I mean, it’s a man talking to a BUTT! However, not in Gangnam Style. This video has an Asian cowboy air-humping in an elevator. IN AN ELEVATOR! Of all the places you could air-hump this Asian cowboy choses an elevator, that’s crazy. Again, not even the best part of this sensational song (amazingly).

I think the best, most outrageous part of this song/video is our window into Psy’s hot-tubbing experience. This man cannot gather himself in a hot tub. He is too rowdy and wild. I mean the whole video has been spectacularly choreographed, but in this hot tub Psy has lost his mind. We may all be witnessing his first time in contact with a pool of water. He thrashes and stirs like a child would, without care or inhibition. This guy has so much hibition when it comes to hot tubs. I have now watched this scene 5-9 times in a row and can tell you what, this man does not know how to swim and it makes me laugh. Plus I feel pretty sorry for the old Korean man just trying to have a nice soak.

Anyway, it’s a pretty cool song too.

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